Who We Are

 

We made a conscious choice to serve the world through helping nonprofits. We are evangelists to THE evangelists AND annoyingly positive.

We are a dedicated group of specialists who can define a client’s pain and determine what kind of communications and recognition strategy will help fix the factors that ail them.

Our specialists define unexplored fundraising opportunity for clients, and design recognition systems to seed and grow passion in target audiences. We use scripting, messaging, web positioning, event design, collateral, gifts, and experiences to methodically and scientifically turn the casual observer of your work into someone willing to jump into the deep end of the pool with you in saving the world on your particular front.

We know that recognition is a powerful driver of human behavior. Many associate recognition with a reward – a hat, jacket, or trophy of some sort. Recognition means, “I see you.” We “see” people in many ways, and being “seen” makes one likely to be passionate and willing to ask others for money. We help your participants feel seen, recognized, important, and part of your cause.

Meet the Team

Katrina VanHuss
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Katrina VanHuss

CEO
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About:
Katrina has been developing successful fundraiser recognition programs for organizations like the American Lung Association, Leukemia & Lymphoma Society, Special Olympics, and the Alzheimer’s Association since 1989, when she founded Turnkey. Her client’s successes and her dedication to research have made her a sought-after speaker, presenting at national conferences for Blackbaud, Peer to Peer Professional Forum, Nonprofit Pro P2P and her clients’ national meetings, to name a few. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger on “Peeling the Onion.” When not writing or researching, Katrina likes to make things – furniture from reclaimed wood, new gardens, food with no recipe. Katrina’s favorite Saturday is spent cleaning out the garage, mowing the grass, making something new, all while listening to loud music by now-deceased black women, throwing in a few sets on the weight bench off and on, then collapsing on the couch with her husband Otis to gang-watch new Netflix series whilst drinking sauvignon blanc. Katrina grew up on a Virginia beef cattle and tobacco farm with her three brothers. She is accordingly skilled in hand to hand combat and witty repartee – skills gained at the expense of her brothers. Katrina’s claim to fame is having made it to the “American Gladiator” Richmond competition as a finalist in her late 20’s, progressing in the competition until a strangely large blonde woman knocked her off a pedestal with an oversized pain-inducing Q-tip. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.” Clearly she’s got #3 down.
Steve Krickovic
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Steve Krickovic

COO
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Steve is from RVA. He played D1 football at a little military college in VA back in the 80s. Still keeps active... yet in maintenance mode! Most of his last 25 years has been spent in leadership roles with emerging companies... loves the fast paced excitement! His free time is spent with his wife and teenage boys, hiking Blue Ridge mountain ranges, enjoying the Mid-Atlantic beaches and finding the essence from within.
Otis Fulton
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Otis Fulton

Director of Business Development
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Otis was trained as a neuropsychologist and has spent the last 20 years using his background in psychology working primarily with multi-national education companies. For ten years, he was the SVP for Government Relations for MetaMetrics, Inc., a psychometric R&D company in Research Triangle, North Carolina. He has been a consultant since 2010. In addition to Turnkey, his current clients include Pearson Education and CogniSens, Inc., a "human potentials" firm affiliated with the University of Montreal. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he also played on its first ACC Champion basketball team. He had a brief gig as an actor, but fortunately did not give up his day job.
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Tracey Hargett

Production Manager
Tracey Hargett
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As a Scorpio, Tracey devoted the first part of her life to traveling throughout the United States, Europe, and Southeast Asia in the pursuit of academic excellence. Her degree in Business Administration from Virginia Commonwealth University, provided the foundation for her zeal in the sociological approach to the study of organizations and markets. She has spent her career leading customer-centric business environments to greatness, using an artful blend of her interpersonal skills, strategic leadership, and focus on organizational behavior. Her passion for non-profits (and alliteration), has propelled her to preside on the Board of Directors for two philanthropic organizations in Greater Richmond. In her constant pursuit of nourishment to feed her competitive spirit, she has become an avid tennis player, skier, and runner, oh my! As a Libra now, she immerses herself in the lives that move her – her amazing husband, three girls, two boys, and four dogs.
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Laura Bechtler

Finance Manager
Laura Bechtler
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Laura is a VCU graduate. She is a former teacher – middle school math and history. She also has a background in business management which included teaching business classes to cosmetology students, though she never had pink hair.

During her tenure at Turnkey she has been an Account Manager, Procurement & Inventory Manager, and is now in Finance.
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George Broyer

Information Technology Manager
George Broyer
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George is a jack of all trades but master of none. He attended LaGrange College for Theatre and Creative Writing. After college, George pursued a job in the world of computers where he has spent 13 years designing websites and learning other IT skills. For Turnkey, he works on pretty much everything IT related. Outside of Turnkey, he writes stories and plays bass in a popular Richmond cover band. George is also an avid collector of POP! Vinyl figures.
Jo Anne Beers
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Jo Anne Beers

Senior Account Executive
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Jo Anne has spent her entire career selling solutions and services to National and International Organizations. After receiving a BS in Computer Science from The University of North Carolina at Chapel Hill, Jo Anne moved to New York City with a job in the computer industry selling to National Accounts. She then transitioned into the Computer Aided Design Field selling complex tools and services for designing integrated circuits. She then transitioned again to a company that provided supply chain management services to design and produce integrated circuits for our clients. One well known product was the chip for an early Apple IPod. Jo Anne developed the sales organization for that company in Europe and Israel which afforded her extensive travel across the region. Jo Anne moved to Virginia 4 years ago looking for a lifestyle change. This desire ultimately led her to Turnkey where she found her talents for selling complex services could dramatically impact the results of the organization. And to top it off, she is delighted to also help those in need in the process! Outside of Turnkey, Jo Anne enjoys living in downtown Richmond, exploring the history and trying new restaurants. She also loves to travel to New York City to visit her daughter. And she is always looking for an opportunity to go sailing.
John Lee
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John Lee

Senior Account Executive
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Don’t let that pretty face fool you. Prior to coming to Turnkey, John founded and operated 2 different companies (one for over 25 years- yep he started that one as an infant).

Prior to focusing on the non-profit world, John has used his creative and business expertise to handle clients like Converse Athletic Footwear and The New Year’s Day Parade in London.

Born and raised in Richmond Virginia. Outside of Turnkey, he enjoys spending time with his larger than normal family, coaching baseball and the occasional cocktail or two (that’s probably more accurate than “long romantic walks on the beach or holding hands and watching the sunset” don’t ya think?).
Kate Bullard
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Kate Bullard

Account Executive
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Kate is our newest Account Executive at Turnkey. Her area of expertise is in Root Cause Analysis and Campaign Design, where she can apply her passion for helping clients work smarter and more effectively. Her rise to fame is attributed to her uncanny ability to make Mel Brooks’ movie quotes fit any situation, while also juggling multiple projects! Outside of Turnkey she spends most of her time at Crossfit and reading smart-people books.
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Alex Brown

Account Manager
Alex Brown
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Alex started with Turnkey as an intern while she was pursuing a BA in Economics and Accounting at Randolph-Macon College. She has now returned to Turnkey after having spent most of her young adult life living in London, England. While abroad, Alex obtained her MBA in Marketing and Market research. After happily returning to her home in RVA, Alex spent time teaching middle school math, but always knew her passion was at the intersection of non-profits and marketing. Outside of work, she enjoys going to the movies, road tripping along the east coast, and training to become a better distance runner
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Ruth Nelson

Account Manager
Ruth Nelson
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Ruth’s dynamic background in education, management, and customer service has made her an asset to the Turnkey Production Team. Having graduated with a bachelor’s degree and master’s degree in Sociology and Education from VCU, Ruth pursued a career in the healthcare industry where she gained over ten years of knowledge and experience. However, Ruth’s desire to work for a company that is excelling because of the impactful work they do for non-profit organizations is what led her to Turnkey.When Ruth isn’t taking over the world one account at a time, she loves watching college basketball, attending concerts, and traveling with her three children. (Let’s just say if Turnkey ever decided to open an office in the Caribbean, Ruth would be the first to happily relocate).
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Shannon Richter

Account Manager
Shannon Richter
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Shannon’s dynamic background of planning fundraising events, owning her own marketing business and, since she graduated with a Bachelors in Communications from James Madison University, always having her hands in email marketing made her a great asset to the Turnkey Production Team. Her passion for marketing and helping others made Turnkey the perfect place for her to hang her hat and call home away from home. Her other home in western Powhatan County is filled with dogs and little boys, both of which bring her the most joy. She enjoys listening to books during her commute and building forts, playing legos or working with her children and husband on their goat farm.
Vickie LoBello
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Vickie LoBello

Lead Strategist
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Vickie has been working in the nonprofit sector most of her career in senior leadership roles with both large and small nonprofits. Her career passion is around peer to peer fundraising, and found her early career “joy” with Relay For Life when it was an unknown entity.
She enjoys building and enhancing programs and has had the opportunity to implement many changes within the organizations she has worked with.
Her personal passion encompassing her free time are her four grandbabies, travel both domestic and international, photography (primarily wildlife) and walking or hiking.
Ana Yepez
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Ana Yepez

Procurement & Fundraiser Care
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Ana is happily married with two children (a six-month old and a two-year-old). With two little ones she is always busy! Outside of work, she spends quality time with her family. Soccer is what unites them all at least once a week. If she ever finds some spare time, she enjoys reading and drawing. On Saturdays, she teaches ESL at her Church.
Laura Rasnick
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Laura Rasnick

Fundraiser Care
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Laura has a strong background in the hospitality business in the Richmond area. She is extremely passionate about animals and music. When she is not working she enjoys traveling and spending time with family and friends.
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Ryan Grosenick

Program Analyst / Marketing Asst.
Ryan Grosenick
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Ryan is a VT physics graduate with special interests in astrophysics and soft matter physics. His undergraduate research was replicating the self-assembly of biopolymers through Molecular Dynamics simulations. When he is not working, Ryan loves to be out hiking out in Appalachia, relaxing on the beach, or playing glorious video games on his custom desktop.
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Allison Westerhouse

Data Manager
Allison Westerhouse
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Just as Disney has Tinkerbell, Turnkey has Allison, the certificate fairy.  She has an extensive background in client care, hospitality, and office and data management.  At Turnkey, Allison uses a bit more than faith, trust, and pixie dust to turn our non-profits client’s data into gifts of thanks for their hard-working fundraisers.  She was born in central Florida, along with her love of all things Disney and aquatic.  Away from Turnkey, she enjoys spending time with her husband and children, swimming as often as possible, reading, music, sewing, cooking and preserving food, and championing the Oxford comma.
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Mike Adams

Data Management Specialist
Mike Adams
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Mike has lived in Richmond since 1980, he grew up in Bon Air and graduated from VCU in 1999 with a degree in Marketing. After spending the last 17 years working in postsecondary education he was looking to make a change and that’s why he is here at Turnkey. He is very passionate about working at Turnkey because there are so many non-profit causes that touch him and his immediate family. He enjoys music more than the average bear and there isn’t a second in his day that he isn’t listening (and tapping) to his music. Mike loves spending time with his boys and wife at their home in Midlothian. You can catch him playing disc golf at all of the local courses when he isn’t plying his craft at Turnkey.
Nancy May
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Nancy May

Logistics and Billing
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Who would have thought when Nancy answered an ad for a couple days of packing in the warehouse for extra income 7 years ago, that she would grow into being the Logistics Director and for fun, Invoicing. True story.

She studied Business Math and Accounting in a previous life. In her spare time she enjoys spending time with her family, reading and being a guinea pig for her husband’s latest recipe that he just has to cook.
Buffy Johnson
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Buffy Johnson

Logistics Administrator
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When she's not working, Buffy loves spending time with her family and grandchildren.
Gregory Minor
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Gregory Minor

Warehouse Assistant
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Gregory is a hard working father and husband. He is motivated by family to achieve success. Favorite Quote: By Colin Powell: “There is no secrets to success. It is the result of preparation, hard work, and learning from failure.”