Vickie LoBello is Lead Strategist for Turnkey Consulting. She is a veteran of peer-to-peer fundraising, including 30 years with American Cancer Society’s Relay For Life, and the St. Baldrick’s Foundation. During her career she has worked both at the executive leadership level and in the field. Leading Relay for Life in California, she grew revenue from less than $1M to $33M. As Chief Development Officer with the St. Baldrick’s Foundation, she took the organization from $0 in major gifts to their first million.