Author:George Broyer

The Homeless Don’t Deserve Our Help

By Katrina VanHuss & Otis Fulton There were 30 homeless women living in our church last week. On Saturday, they left us, bound for another church, which was coordinated by CARITAS, a nonprofit in Richmond, Va. As we cleaned Saturday morning after they left, I (Katrina) found a...

Delivering Emails that Deliver $$

By Katrina VanHuss & Otis Fulton Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cost effective, and its effects are measureable. It is a great channel for nonprofits to nurture and deepen relationships with their constituents. Crafting...

The Walk is Dead

By Katrina VanHuss & Otis Fulton Maybe it is time to accept that walk is dead. Maybe enough people have done walk that we just can’t attract enough participants. Maybe the digi-verse gives them a new way to fundraise, and they don’t need to face-to-face with...

It’s All About the Mission Donor

By Katrina VanHuss & Otis Fulton Conventional wisdom says that when people support nonprofits, “it’s all about the mission.” Nonprofit CEOs and other C-suite executives say this a lot. Their supporters are connected to a cure for cancer, global warming, humane treatment of animals, etc. And...

In P2P, It’s All About the Benjamins

By Katrina VanHuss & Otis Fulton Wall Street investors famously coined the phrase, “It’s all about the Benjamins,” referring to the hundred dollar bill that bears Benjamin Franklin’s likeness. As it turns out, Franklin can give us a few tips about how to maximize fundraising dollars. Franklin...

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Peer-to-Peer Fundraising: The Red-Haired Stepchild Rebels

By Katrina VanHuss The first time I attended an Association of Fundraising Professionals meeting, I searched for the peer-to-peer fundraising sessions. There weren’t any. Each year I would go look, and there were never any sessions. Recently, a few are showing up, but they typically only involve peer-to-peer...

Donor Compliance: A Fundraising Epiphany

By Katrina VanHuss The Beloved (Otis Fulton, my co-author on almost everything and our human behavior expert) and I were in Paris last week for my birthday. Paris is the city of Jason Bourne movie police sirens, tiny streets, impossibly cute children, thin people and few...

How Marketing Automation = Increased Revenue

By Katrina VanHuss Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations. Whether you recognize it or not, you are the target...