What We Do

Blackbaud Partner

We mobilize everyday people to fundraise, rally others and become evangelists for your cause. We seed passion.

We’ve run hundreds of successful programs for our clients and inspired record breaking levels of recruitment, fundraising and retention. Most fundraising campaigns offer incentive gifts to entice people to participate. But here’s a dirty little secret: incentive gifts don’t motivate people to fundraise.

“We needed to increase fundraising and activation for the Great Strides CF Walk Series. We chose Turnkey to help us because of their track record of both creating and implementing smart strategic campaigns from start to end.
Our other alternatives only provided analysis and strategic suggestions.”
Maureen Fraser, Vice President of Field Management – Cystic Fibrosis Foundation

In a Nutshell

We design non-profit fundraising strategies that support the peer to peer fundraising model. We get the average Joe and Jill to register for your event. We get them to align with your mission. We get them to fundraise. To do those things we use three big sticks: 27 years of experience, heavy use of data analysis, and high respect for social science. We measure every effort. We listen intently to you. We celebrate success with you.

On average, over millions of participants, the average Joes and Jills we turn into evangelists raise 37% more than the people who don’t align. We believe every person deserves to have a passion. It’s up to us to give it to them. And we know how.

We cover many bases for our clients: strategy, marketing communications, email design, automated campaign deployment, fundraising platform coordination, recognition gift production, warehousing and fulfillment, and analysis. If something touches the fundraiser and is a chance to align them with your cause, we use it.

Peer to Peer Fundraising Strategy

Peer to Peer Fundraising Strategy

Turnkey understands the science behind decision making and use that knowledge to create impact. Our strategies are grounded in 27 years of experience and research, that delivers peer to peer campaigns that motivate fundraisers to higher and higher fundraising levels.

We have extensive fundraising performance data that shows our strategies are very effective at delivering superior results for minimal cost, typically 2-4% of total fundraising dollars, with ROIs as high as 500%.

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Consulting

Consulting

Sometimes you know where you want to go, and you need an out-of-the-forest mind to help you strategize, plan and execute. Sometimes you don’t even know where to start; you don’t even know what questions to ask. Either way, Turnkey can help with centuries (yes, really) of in-house experience to help guide you.

We have consultants who have been client-side, who have initiated and grown programs, who have bumped their noses so you don’t have to. We have consultants who started small programs that grew to monsters, and consultants who helped failing programs turn around. And we have wet-behind-the-ears people who see things without the baggage of experience, because you need that view too.

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Automated Marketing Campaigns

Automated Marketing Campaigns

We coined the term ITEC (Income Triggered Electronic Communications), now an industry term for our earlier income based automated marketing. We have expanded our capabilities into BTECs (Behaviorally Triggered Electronic Communications), opening a world of possibilities.

Many nonprofits think of responding to what fundraisers do (raising money), but we can also proactively respond to what they don’t do. Inactivity can be a trigger as well, whether it be not opening an email or not beginning to fundraise.

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TURNKEY USES RECOGNITION TO DRIVE REVENUE.

We know that recognition is the most powerful driver of human behavior. It’s an interesting caveat; people in the industry think when we say recognition we mean shirts, hats, and jackets. But when Turnkey says recognition we mean we are going to say your name, give you a kiss and a hug in some form, and afterwards we analyze your behavior and give you a better kiss and hug next year.

When Turnkey begins a conversation with a potential client we first gain an understanding of what their challenges are and what resources they have available to them.

Put our expertise to work for your nonprofit.

Put our expertise to work for your nonprofit.

These are probably the two most important questions. Followed by questions like, “Do you have an online platform? Do you have a robust set of volunteers? Do you need more participants to register for an event? Are you land locked and have plenty of participants but can’t get them to fundraise?”

All of these factors make a difference in the design of the peer to peer fundraising program.

Turnkey has an experienced team of strategists that define a client’s pain and determine what communications and recognition strategy will help fix the factors that ail them.

We specialize in developing fundraising strategies that support the peer to peer model by activating participant registration, increasing fundraising income and aligning individuals with the nonprofits mission.